Thursday, March 11, 2010

Bobbi Brown Natural Finish Foundation Launch


Starting this month, March, Bobbi Brown is launching a new liquid foundation that promises to last all day, while keeping skin shine-free and natural looking. The press promo says:

"This oil-free, long-wearing foundation balances oil and combination skin, so you’ll have a soft-matte, even-looking complexion without needing to pile on powder throughout the day. Sponge-like powders absorbs excess oil on the surface of the skin, while emollients lock in moisture to ensure skin stays perfectly balanced. The transfer-resistant formula helps create a barrier against heat and humidity for 8 hours of wear so that even in the most humid climates, makeup stays in place. In addition to a range of 20 yellow-based shades, this formula contains an oil-free emulsion system that delivers a blend of finely milled pigments, spherical powders, and mica for natural-looking coverage."


According to Bobbi herself, "This oil-free formula give skin a soft-matte finish that looks healthy and natural—never heavy. And it’s buildable, so you can customize your level of coverage."


Are you ladies excited? This foundation sounds really promising and I kind of want to give it a try! At $45.00 it's a bit on the expensive side as most foundations run an average of $30. I may give it a go when I run out of my old foundation. I'm kind of scared that I won't get an accurate color match since the shades are always yellow-tinted and I'm a bit on the cooler side. I guess I'll have to see!

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